Due to poor sales BMW NA is providing dealers with $7500 of marketing support on both Z4 M Roadsters and Coupes. Only 874 Z4 M Coupes have been sold since production commenced in May 2006. Some local dealers now have their Z4s priced at invoice rather than MSRP. A buyer can then use knowledge of the $7500 marketing support money to negotiate an even deeper discount or get a higher trade-in offer.
Interesting, I wonder what kind of a deal I can get on one of these?
Interesting, I wonder what kind of a deal I can get on one of these?